Friction Index · citable explainer
A framework for measuring how hard it is for answer engines to resolve, trust, and correctly describe a business identity.
The AI Visibility Friction Index describes the resistance answer engines face when trying to resolve “who is this business?” and “can we cite it confidently?”
Is the Friction Index a ranking score sold to businesses?
No. It is a diagnostic framework for identity clarity and observability, not a paid leaderboard product.
What increases friction?
Inconsistent NAP, missing structured data, weak public identity anchors, and name collisions.
What reduces friction?
Canonical identity packaging, Organisation schema, selective public evidence, and consistent sameAs signals.