Wiki · citable explainer
Enterprise companies have AI Visibility by default. Small businesses do not — but a structured public identity record closes the gap deliberately.
AI Visibility for small businesses is the ability of an SME to be found, understood, and accurately cited by answer engines. Large enterprises inherit this from decades of coverage. Most SMEs must build it deliberately.
Enterprises have Wikipedia, Wikidata, news, and dense structured mentions. SMEs usually do not. The gap is structural, not a verdict on business quality. Closing it requires the specific signals AI systems actually use: stable URLs, structured identity, and verifiable public evidence.
Type A classification creates a selective public record. The passport is permanent, hash-addressed, and served with server-side JSON-LD and llms.txt. Association inventory links real place and activity Wikidata Qs without inventing SME-level Wikipedia/Wikidata pages that would fail notability.
Why do large companies appear in AI answers more often than small businesses?
Large companies accumulate Wikipedia, news, and structured signals over years. Most SMEs start near zero on those signals, so AI systems either omit them or infer details from weak sources.
Is AI Visibility only relevant for businesses that sell online?
No. Local service businesses are equally affected. When someone asks an AI for a plumber, accountant, or contractor nearby, structured verifiable identity determines who appears.
How much does it cost to improve AI Visibility as a small business?
Bronze Type A public records are free. Silver and Gold are paid upgrades that add domain and registry attestation depth. The goal is selective quality, not paid placement for everyone.
Will getting AI Verified help Google as well as AI answers?
Structured Organisation data and clean identity pages help both traditional SERPs and AI Overviews. The foundations overlap even though the ranking mechanics differ.
What is the difference between a Google Business Profile and an AI Verified passport?
GBP is a Google-controlled listing optimised for Google Search and Maps. An AI Verified passport is an independent public identity record any system can read, with cryptographic integrity and selective classification rules.
How do I know if my business is being hallucinated by AI systems?
Ask ChatGPT, Perplexity, and Google AI Overviews for your legal name, address, phone, and services. Confident wrong answers indicate weak or conflicting machine-readable evidence.