Wiki · citable explainer
GBP remains foundational for Google local surfaces. Alternatives and complements address other discovery layers, not pure replacement.
Keep GBP if you have a public location. Add identity packaging and structured data for non-Google answer engines.
Is there a full GBP replacement?
For Google Maps and many local Google features, no complete substitute exists.
What complements GBP?
Organisation schema, selective public identity records, review platforms, and consistent multi-surface NAP.