Wiki · citable explainer
You cannot edit model weights directly. You can strengthen the public evidence layer so retrieval and future training observe better facts.
Wrong AI answers usually reflect weak or conflicting evidence, not a single switch you can flip. Reduce friction by making the canonical identity package clearer.
Can I force ChatGPT to delete a wrong fact?
No direct delete control exists for training data. Improve canonical public evidence and monitor retrieval-based answers.
What should I fix first?
Owned website schema, Google Business Profile (if local), and high-authority directory inconsistencies.