Wiki · citable explainer
Agencies advising clients on AI visibility should maintain their own identity stack — consistency is credibility.
Client work inherits the same entity-resolution constraints. Clean agency identity is table stakes for advising on the topic.
Should agencies implement passports for clients?
Only where eligibility and evidence rules are met. Do not invent Type A status.
What is the agency-side priority?
Own NAP/schema hygiene first, then client identity packaging under the same rules.