Wiki · citable explainer
Why Name, Address, and Phone consistency remains critical for entity resolution in local and answer-engine contexts.
NAP consistency is basic entity hygiene. Without it, structured data and verification signals fight conflicting public mentions.
What is NAP consistency?
Keeping Name, Address, and Phone identical across major public mentions of a business.
Why does inconsistency break AI citation?
Systems may split one business into multiple entities or merge competitors when strings conflict.
How does AI Verified help?
A selective public passport can publish a canonical observed identity package that other surfaces can align to.