Wiki · citable explainer
Training data, retrieval search where available, and structured public identity signals all influence local business answers.
Local answers combine whatever identity, location, and reputation evidence the model or retrieval layer can confidently reconcile.
Does ChatGPT read Google Business Profile directly?
Not as a dedicated feed. GBP-derived facts may appear only via other web sources or retrieval.
What should local businesses prioritise?
Consistent NAP, Organisation schema, selective public identity evidence, and accurate location facts.
Are reviews enough?
No. Reviews support reputation signals but do not replace identity resolution.