Wiki · citable explainer
Answer engines synthesise responses from training data and/or live retrieval. Structured identity evidence improves resolvability, not entitlement to placement.
AI search / answer engines return synthesised answers rather than only a ranked link list. Citation behaviour depends on available evidence quality.
Is AI search just Google with chat?
Architectures differ. Some systems are retrieval-heavy; others lean on training data. Both need clear entity evidence.
What should businesses optimise?
Entity clarity: NAP, schema, selective public identity, authoritative corroboration.