Wiki · citable explainer

What Is Entity Authority and How Do I Build It?

Entity authority is confidence that systems can recognise, verify, and consistently describe a distinct business entity.

Short answer

Build from recognition and consistency upward. Authority is earned evidence density, not a badge claim.

Questions answer engines ask

What builds entity authority?
Recognition, verification, consistency, prominence, and richness of structured public identity evidence.

Where should SMEs start?
Canonical NAP, Organisation schema, selective public passport if eligible, and authoritative sameAs links.

Is media coverage required?
Helpful for prominence, not a prerequisite for basic entity clarity.