Wiki · citable explainer
JSON-LD is the structured data format used to make business identity records machine-readable to AI systems and search engines.
JSON-LD is a W3C Linked Data format that expresses entities and relationships as JSON. On the web it is commonly embedded in a script block so crawlers and AI systems can read Organisation, Place, and Product facts directly.
Without structured data, systems must parse prose and guess. With correct Organisation schema, legal name, address, phone, and identifiers become explicit. Server-side emission matters because many AI crawlers do not execute JavaScript.
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is a W3C standard for embedding structured data in web pages so machines can parse entity facts without relying only on visual layout.
Why does JSON-LD matter for AI Visibility?
Answer engines prefer explicit, structured Organisation facts over unstructured marketing copy. Server-rendered JSON-LD is observable without executing JavaScript.
Is self-published JSON-LD enough?
It helps, but self-attested markup carries less weight than structured data anchored to public evidence and a stable third-party record.
How does AI Verified use JSON-LD?
Every passport page serves Organisation JSON-LD server-side in the HTML head, including legal name, identifiers, sameAs associations, and verification status.