Wiki · citable explainer
Uniform Name, Address, and Phone across public surfaces — a primary friction reducer for local and multi-location entities.
NAP consistency means the same legal/trading name, address, and phone appear consistently across owned and third-party surfaces.
Does NAP only matter for Google?
No. Answer engines that retrieve web evidence also struggle when public sources disagree.
What is canonical NAP?
The single version of name, address, and phone you treat as authoritative and propagate outward.