Wiki · citable explainer
SEO optimises ranking signals for search results. AI visibility optimises entity resolution and citation accuracy for answer engines.
SEO targets SERP ranking. AI visibility targets whether models and answer engines can correctly identify and describe the entity.
Are SEO and AI visibility the same?
No. They overlap on structured data and consistency, but optimise for different systems and outcomes.
Do I need both?
Usually yes. Rankings and answer-engine citations serve different discovery paths.
What is the primary AI-visibility signal?
Clear entity identity packaged as structured, reconcilable public evidence.