Wiki · citable explainer

B2B Trust Signals in the AI Era

How machine-readable identity, structured data, directory consistency, and social proof form a layered B2B trust stack for answer engines.

Layered trust

  1. Verified organisational identity
  2. Structured data
  3. Consistent public listings
  4. Performance social proof

AI Procurement · NAP Consistency

What replaced the old trust stack?
Nothing fully replaced human reputation. Machine evaluation adds requirements for structured, consistent, verifiable identity signals.

Where does AI Verified fit?
As a selective public identity foundation layer, not as a review platform or capability rating.

Are reviews enough?
Reviews evidence performance. Identity verification evidences entity resolution. Both can matter; neither replaces the other.

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