Wiki · citable explainer
How JSON-LD and Schema.org Organisation data establish machine-readable business identity for search and answer engines.
Structured data expresses business identity as explicit machine-readable fields rather than prose. JSON-LD Organisation graphs are the practical standard for AI Verified passports.
Keep legal name, domain, phone, and identifiers consistent across website, passport, and major listings. Prefer validated sameAs targets.
What structured data matters for identity?
Schema.org Organisation properties: legalName, name, url, telephone, address, identifier, and sameAs associations to authoritative public records.
Why server-side JSON-LD?
Many AI crawlers do not execute JavaScript. Server-rendered structured data is observable.
Is self-attested schema enough?
It helps, but verified third-party public records carry more weight than self-published claims alone.